Enchanting Essaouira

This journal entry was written by Sharmeen Suleman, Founder of Vacations MAROC. She is a British Mother who has travelled to over 25 countries worldwide but somehow fell in love with Morocco. She shares her experience on family travel and her passion for Morocco on her website and .You can follow the family’s travel adventures on their social media platforms listed at the bottom of the article.


Last July, we decided to take Mum on holiday to Essaouira for her 75th birthday. We also took along our 5 year old twins, 3 year old toddler and my teenage step-daughter. Thankfully, we were able to make use of the direct Easyjet flights from London Luton airport and in less than four hours we were in sunny Morocco.

Essaouira Beach

We love Essaouira, and having visited this wonderful coastal town twice before, we knew it would be the best place to take Mum. With its wide beach promenade and fascinating medina, we managed to get Mum around in her wheelchair with relative ease. Of course, the highlight of the trip for her wasn’t the beach or the medina, it was being able to tell all her friends that she was in Essaouira whilst Salman Khan, renowned Bollywood actor, was filming his latest blockbuster movie. We never actually saw the man himself because apparently filming took place at 6am in the morning, however we did manage to capture the stuntmen in action and on camera too.

Bollywood filming in Essaouira

But this certainly was not the highlight of holiday for the rest of us.

What makes a family holiday memorable can be the sum of many small things. The food and drink we enjoyed was certainly one of them – the delicious orange juice, the freshly barbequed fish, the huge pancakes oozing with Nutella or apricot jam, and a new dish we tried called a ‘pastille’.

Moroccan food

We enjoyed a huge range of activities during our holiday, including bike riding on the promenade, walking the tracks left by the kite-surfers on the beach and wandering the medina looking for the best fridge magnets to bring home. The kids loved playing on the slides and swings on the sandy beach or riding around in the electric cars.

We made many happy family memories during our holiday to Essaouira. Memories that bring a smile to my face, even as I write this journal now. The list of all the things we enjoyed could certainly go on. We have so many things yet to try in Essaouira, which we will no doubt do on our next trip there. There is something quite enchanting about Essaouira, which keeps calling us back to visit time and again.

Essaouira is different to Marrakech; it is calmer and the summers are milder, and whilst many people visit Essaouira as a day trip from Marrakech, it is worth considering spending a few days there to experience what this gem on the Atlantic coast has to offer. The beach itself is a testament to the unique medley of cultures that co-exist wonderfully in this town. Kite-surfers walk past children playing in the sand, whilst young lads kick around a football as local women gather for a catch-up, sitting on the raised platform of the promenade. And amongst all of this, tourists catch the sun, lounging on the private beach areas of the 5 star hotels. Everyone and everything has its place on the beach of Essaouira. That is part of its charm, part of its enchantment. It is one of the many reasons that I love Essaouira.

Essaouira sunset






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